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Improving Design Management Workflows 

Cubyts is a SaaS platform built for design managers, leaders, and designers. It’s designed to make collaboration smoother and take the heavy lifting out of design operations.

At the core of Cubyts is a focus on elevating the design function, providing a tailored solution for optimal collaboration and efficiency within the creative process.

Here are a few key features I helped shape as part of this journey.

Challenges that stood out through user feedback

Project Overview felt like busywork. Managers didn’t want to spend time filling long briefs, and designers weren’t looking at them anyway.

Timesheets were a weekly chore that designers dreaded, while managers struggled to see real team health.

The Upload Widget was clunky, limited uploads, had no
multi-select, and was an intrusive modal.

Onboarding had a huge drop-off. Too long, too unclear, and not at all welcoming.

PO Old_Problem Area.png

Project Overview

Problem

The project brief page was intended as a centralized space for managers to input crucial details like the brief, scope, target audience, and design process. However, users found it tedious to input the full brief.

 

Designers weren't referring to this document. Unfortunately, it proved redundant, lacking value for the team.

Project Overview

Explorations

As the primary user of this feature was the design manager, we needed to think about what brought value to them.

What if we converted this tedious brief section to an information section?

Have a look below at some of the explorations 

Project Overview

Final Solution

The design manager/ project lead would get a quick overview of the project and team. Value added!

Timesheets

Design Manager Feature 1

We added second level of navigation with a summary report for easy 'member'
and 'project' wise view.

Timesheets

Design Manager Feature 2

Created a complex table with a scrollable centre for convenient movement across dates 

Timesheets

Design Manager Feature 3

Designed hover interactions for
- Downloading individual reports
- Viewing notes

Timesheets

Designer Features

Designers had an auto filled timesheet with edit options. This saved them the time nd effort of daily inputs anreduced errors.

Timesheet 4.png

file Upload Widget

Problem

One of the main features Cubyts offers is a rich and smart design repository.

In its 1st version the upload flow had a few flaws that we tackled with a new widget design and seamless flows.

  1. Documents and images could not be uploaded together.

  2. Maximum10 files could be uploaded at a time. No multi-select option.

  3. Upload modal popped up before file selection and stays until all uploads are complete.

file Upload Widget

Solution
  1. Collapsible widget for asynchronous upload flow.

  2. Multi-file select and upload.

  3. User friendly hover interactions within widget for quick actions.

Timesheet 4.png

Onboarding

Problem

The experience suffered from a major drop-off due to a lengthy and unpleasant process. Insufficient information and a lack of clear directions compounded the problem, making the overall user experience frustrating and dissatisfying. This created an environment of uncertainty.

Onboarding

Solution
  1. Simplify the current process

  2. Showcase the power of the platform through visuals

  3. Allow users to interact and engage with the tool

Graphical representation of the features would help users to get an idea of what the platform is capable of. For this we used bright pastels to highlight important information, bold text to grab attention. soft corners, large shadow effects, highlight action areas

Onboarding New_Exploration1.png
Feature Page
Graphical Representation
Process 1.png
Process 2.png
Graphical Representation
Feature Page
Insights 1.png
Insights 2.png
Graphical Representation
Feature Page
Best Practices 1.png
Best Practices 2.png
These updates turned some of the most frustrating parts of the platform into value-adding moments. Managers got clearer insights, designers spent less time on admin, and the platform itself started feeling more welcoming and intuitive.

This project was developed and run alongwith the awesome team at Cubyts.

I do not claim ownership of any content used and share credit with the team.

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