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Credilio is a fintech company that aims at simplifying personal finance via credible financial advisors on their platform.
The logo is derived from the letter ‘C’. The smaller pixels denote different users, agents and the like. The logo takes the form of a magnet that draws these together.
This colour palette is fresh to cater to the younger audience
- Deep Blue (universally associated with reliability) added to imbibe the feeling of a trustworthy brand.
- Pop of Orange and Aqua to make the brand approachable.
- Together, these 3 colours are used to denote the Credilio community of agents, consumers and the brand itself.
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