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The process of taking an aromatic oil bath along with other traditional elements like sandalwood soap and ‘ubtan’ (ayurvedic powder) is called ‘Abhyangasnan’. Most Indian households follow the age-old tradition of bathing before sunrise on Diwali day.
Aptly named, this is a gift set of organic, traditional bath and body products that needed a brand logo and a premium packaging design approach. Keeping in mind this rich culture, we made an icon using ‘A’ in a Devnagiri letter form with warm, traditional colours to represent the authenticity of its Indian origin.
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